Why Most Goal Setting Fails Business Owners (And How to Fix It)

Is your goal setting actually creating business value, or just keeping you busy? Discover why traditional SMART goals might be limiting your growth and learn how to balance practical targets with ambitious stretch goals that build real value in your business.

RECOMMENDED RESOURCES:
→ Take The Exit Ready Business Assessment: https://www.dubos.me/exit-assessment
→ Get the Exit Ready Framework today at: https://www.dubos.me/training

📌 WHAT YOU'LL LEARN:
→ Why SMART goals can sometimes keep you playing small without realizing it
→ How stretch goals open up better questions and solutions for your business
→ When to use SMART goals vs. when to aim higher with stretch goals
→ A real-world case study of cutting 70-hour workweeks in half
→ Practical steps to implement both goal types in your business

🎯 WHO THIS IS FOR:
→ Business owners feeling productive but not impactful
→ Entrepreneurs carrying their company on their back
→ Owners looking to reduce their hours while growing the business
→ Anyone building a business with future exit potential
→ Leaders who want to balance practical needs with ambitious vision

⏱️ CHAPTERS:
00:00 Introduction to Goal Setting Dilemma
00:34 What Most People Get Wrong About Goal Setting
01:22 What Are Stretch Goals?
02:00 Choosing the Right Goals For Your Personality
02:40 Real-World Goal Setting Success Story
03:29 How to Use This in Your Business
04:16 Final Thoughts on Building Business Value

🎙️ About Jim DuBos & The DuBos Group:
Jim DuBos is a serial entrepreneur and business growth strategist with over 35 years of experience. Having founded 10 companies, completed 7 successful exits, and managed 20+ acquisitions, Jim now helps business owners build systems that create real value. His Exit Ready Framework helps companies transition from owner-dependent to buyer-attractive, whether they plan to sell or not.

Connect with Jim:
→ Website: https://www.dubos.me
→ LinkedIn: https://www.linkedin.com/in/jamesdubos/
→ Email: Entrepreneurship@dubos.me
→ Free Exit Ready Business Training: https://www.dubos.me/training
→ Take The Exit Ready Business Assessment: https://www.dubos.me/exit-assessment

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Topics discussed: business goal setting, smart goals vs stretch goals, creating business value, reducing owner hours, exit ready business, building business systems, business growth strategy, work less earn more, business acquisition preparation, goal setting for entrepreneurs, value creation in business, documenting business processes, delegating operations, owner dependent business, business buyer attraction, exit planning strategies, commercial business growth, increasing business net margins, value building framework, business vision planning